Labels: Analytics API Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website. Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by other services to evaluate [...]
If you use AdWords, you’re probably familiar with the AdWords reports in the Google Analytics Traffic Sources section. Using these reports, you can compare AdWords campaigns and ad groups against each other and track individual keyword performance. But wouldn’t it be useful to instantly compare – in every single one of your reports – the [...]
Hello, Edmonton Canada! Home of the worlds largest shopping and entertainment center (West Edmonton Mall) and gateway to some of the North’s most spectacular National Parks and our first Seminars for Success in province of Alberta! Our Google Analytics Seminar Leader, Benjamin Mangold from Mangold Sengers is making a special trip from his home country [...]
We’ve picked two free tools that anyone can use while setting up Google Analytics for your site. The tools below are pretty basic but are applicable to anyone tracking a campaign with an Analytics account. URL Builder The first tool we want to introduce our beginners to is the URL Builder. In order for Google [...]
Labels: Advanced Topics, Beginner Topics, Business Insights What works better, a centralized web analytics team with deep technical knowledge, or non-expert users spread throughout an organization? This was the question faced by Amy Sample when she joined PBS Interactive as web analytics director in the fall of 2007. Amy shared her story with us in response to our [...]
You may have heard about the Google Analytics Data Export API and be wondering, “What do I do with it?” Well, you may already know that you can pull most of your Analytics profile data using the Google Analytics Data Export API just by creating the right query. And then from there, the sky is [...]
A few years ago, Brian Clifton was working at Google in London, leading our team in Europe. Since then, he’s left to focus on growing his own Google Analytics Certified Partner called GA Experts From Omega Digital Media and written a fantastic book called Advanced Web Metrics With Google Analytics, which has just released a [...]
A few months ago at the Google I/O conference, we were approached by Zach Steindler, a co-founder at Olark (a way to gain customer insight and sale better through live chat) who was raving about Google Analytics Annotations. He had such a great business case, we decided to let him rave here. Enjoy, and thanks [...]
Once upon a time me and a few cohorts wondered about just what levels of flux there were in the Google SERPs. Has personalized search really changed the consistency of rankings? It’s an issue that has been spoken about many times in the search world. We set out to see what was up. After two [...]
To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if you do a little guess work and leverage their keyword research or keyword suggest tools. For example, the suggest-as-you-type features that all the [...]
